Consumer and Branding Benefits
Give your product an identity
Use your existing digital assets (websites, videos, social media links) with a coordinated platform that ties relevant technical data and enhanced consumer experience.
Because each chip can be unique to each unit, you can carry individual data and custom-tailor product-specific batches for truly targeted and flexible customer engagement.
What’s more, the chips can easily be updated without even bringing the product back; so if your marketing focus changes, you can effortlessly virtually modify your marketing message and route your customers to new content.
Don’t have existing digital assets? Let our dedicated specialists help you create the marketing materials you wish to send to your customers.
Store Production Data
Using our Illing® Company AI Smart Packaging™, you will obtain complete traceability for each and every package with 100% inventory visibility and control at your fingertips.
- Inventory Management: Immediate access to real time, real location, within centimeters
- Various levels of sensors available based on your level of integration
- Lot Codes: Entire Batch information can be tied to the individual unit allowing for faster and more accurate quality control
- MSDS Sheets: Easy access to a component’s MSDS sheets
- Location Services: Monitor, track and trace along your value chain from warehouse to distribution center, from retailer to consumer
- Perhaps you send a batch of product to the east coast and another out west. The product on the east coast sells great, but the product on the west isn’t moving. You can batch the west coast codes and offer a targeted discount coupon for just those units, accessible with a simple tap of the product.
- You manufacture ingredients in bulk and each 55 gal drum of product can be worth thousands of dollars. A simple RFID investment can help you track your product in the warehouse and even when it leaves with a notification on your phone.
- Your brand is incredibly valuable and perhaps you or your customer have concerns about product authenticity in the marketplace. Integrate a chip with each package and provide a new standard of safety and security to ensure the product is yours and it will perform precisely the way you intend.
Don’t see what you are looking for or have an idea of something else you would like to see? Consult with our specialized sales team and we will see how we can make your package smart enough to work for you!